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Presenter Profile:

How they describe themselves: Founded in 2017, Fundica is an award-winning, AI-powered funding search engine licensed by some of the largest financial institutions in North America to acquire and retain business clients. With our solution, an FI enables SMBs to easily identify, organize, and apply for the most relevant government funding available on its site. At the same time, the FI promotes inclusion, captures firmographics, and becomes a more complete funding advisor.

How they describe their product/innovation: We’re showcasing some enhancements to both the front-end of our funding search solution and back-end solution. In particular, we have implemented a traffic augmentation solution (through SEO syndication of personalized funding content), improved traffic conversion (through optimized user journeys), and improved user engagement (through additional relevant page content). Collectively, these enhancements have improved the user traffic and experience across financial institution websites.

Product distribution strategy: Through financial institutions, Through other fintech companies and platforms, Licensed

Contacts:

Bus. Dev.: Scott Rogalski (Business Development & Partnerships), scott@fundica.com
Press: Jacob Ma (Growth Marketing Manager), jacob@fundica.com